A SHOC:
Ultimate Fan Experience
Project
A SHOC Promotional Site 2023
Role
Lead UX Designer
Responsibilities
User Flow, Information Architecture, Wireframes
Duration
September – October 2022*
*Due to company restructure, my time on the project ended prior to official completion.
Project Vision
A SHOC wants to provide the “Ultimate Fan Experience.” Users can complete activities within a multi-action dashboard to earn entries for a chance to win an experience of their choice. There will be four (4) modules on the dashboard that the user will be able to select, including a receipt upload, video, profile quiz, and opt-in.
Challenges
- Site must inlcude multiple sweepstakes, and is held during three (3) phases in 2023
- One (1) Grand Prize per phase and five (5) Experiences per phase
- There are different entries for different prizes
- A SHOC wants an extensive experience picker
- Requires a lightbox showing the different prizes, experiences, and the respective dates
Initial Key Questions
- What are users expecting when they enter the site?
- How can we make it clear to the user which prize an entry is for?
- What is the best way to set up Experience Selection page that also includes future phase options?
- When are entries awarded to the user?
Phases and Prizing
Information Architecture
Note on Entries
- Grand Prize entry awarded after successful registration
- Dashboard items provide entries towards the experience a user selects
Low-Fidelity Wireframes
Dashboard / Earned Grand Prize Entry Lightbox
Axure RP Wireframes
Sign Up & Experience Picker Flow
Dashboard Flow
Prize Lightbox
Lessons Learned & Next Steps
- Company restructuring cut my time on the project short
- If the project does move on, the Axure wireframes would be utilized, along with creative, to be handed off to the developers to create the final site
- Maintaining alignment between UX, clients, and users is crucial in assuring project success
- This project allowed for many places where expectations could have differed, but strong communication skills kept it on track